
Welcome to another edition of our Vendor Spotlight series, where we sit down and chat with trusted wedding vendors who bring dreams to life.
Our goal is to introduce incredible professionals who will make your special day seamless, beautiful, and unforgettable.
This time around, we chatted with Stephan Aarstol, founder of Tower Beach Club, a breathtaking event venue located right on Mission Bay in San Diego. It offers couples the perfect blend of luxury and personalization.
Now for the interview!
The Interview
Introduce yourself and tell us about your business.
At Tower Beach Club, we offer a 4,300 sq ft indoor/outdoor event venue with 270-degree panoramic views of Mission Bay in San Diego.
Established in 2019, our venue is ideal for weddings, private parties, and corporate events, providing a quintessential Southern California beach experience.
What inspired you to get into the wedding industry?
Recognizing a demand for affordable yet stunning waterfront venues in San Diego, we were inspired to create a space that embodies the SoCal beach vibe without the high-end price tag, allowing couples to celebrate their special day in a breathtaking setting.
This actually started as our offices and retail space for our eCommerce company but once we started diving into it we realized we had a unique and amazing venue that books itself.
Veronica Martinez-Goodman comment: I love how that transition worked out for you! It’s funny how great ideas are born like that. And I can attest that the venue location is stunning! We LOVE working events there.
How long have you been in this line of work, and what do you love most about it?
Since opening in 2019, we've been dedicated to hosting memorable events. What I like most about running a venue is that I feel our space is gaining great karma event by event—it's truly become a source and reminder of an amazing life moment for tens of thousands of guests and it grows every year.
VMG comment: I love how you said that, and I completely agree! It truly is amazing to play a part in all of these beautiful life moments. It really makes you remember to celebrate and appreciate life.
What specific services do you offer to couples, and what makes your approach unique?
We provide a versatile venue that includes tables, chairs, and lounge furniture.
Couples have the freedom to bring their own food, beverages, and select their preferred vendors, offering flexibility and cost savings. Our panoramic doors seamlessly blend indoor and outdoor spaces, creating a unique and customizable environment.
How do you tailor your services to fit a couple’s unique vision or needs?
By offering an open-vendor policy and the option to BYOB, couples can personalize every aspect of their wedding. Our adaptable indoor and outdoor spaces can be configured to match various themes and sizes, ensuring each event reflects the couple's unique vision.
VMG comment: We love the flexibility and ability to customize the layout of your event at this venue. Every time we work an event the setup is a little bit different and it’s so cool to see how each couple truly makes it their own!
What’s one thing couples might not know about what goes into your work?
Tower Beach Club was founded out of an eCommerce beach lifestyle brand that sells paddle boards and eBikes—so the venue is deeply rooted in the coastal lifestyle we promote.
Our company was also featured on Shark Tank, and we’re 30% owned by Mark Cuban, which adds a unique entrepreneurial spirit to everything we do.
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VMG comment: Super cool! I love that goal. Offering top-tier services at an affordable price. It definitely inspired our business as well. Everyone deserves an amazing wedding.
What’s a common mistake or regret you see, and how can couples avoid it?
A common regret is underestimating the importance of a well-thought-out timeline. We advise couples to plan ample time for setup, photography, and transitions to ensure a relaxed and enjoyable day.
VMG comment: Yes! This is a huge one, and, sadly, it happens all too often!
What is your number one tip for newly engaged couples planning their wedding?
Focus on the vibe of your venue first—everything else will grow from that. Your venue sets the tone for your entire wedding, from decor to guest experience.
Also, when budgeting, it's crucial to choose a venue that allows you to bring your own vendors or BYOB because that's where the lion’s share of costs come from. Many venues advertise a low “room rate” but then lock you into $120 per plate catering and $14 drinks, which can quickly spiral out of control.
Having the flexibility to control your food, drinks, and vendors gives you better value and more creative freedom to design a wedding that truly reflects you.
VMG comment: Excellent advice! Flexibility and creative freedom are game changers, especially for couples who may feel discouraged or a little pessimistic about being able to afford the day they’ve always dreamed of.
What is your number one tip for couples toward the end of the planning process?
As the day approaches, delegate tasks to trusted friends, family, or professionals. This allows you to be present and enjoy your wedding day without unnecessary stress.
Do you have any tips for couples who feel overwhelmed by too many options?
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VMG comment: Having a vision to guide you is key! Really helps when you have to make those important decisions. I remember when planning my own wedding, I almost went the route of booking an all inclusive venue for both the ceremony and reception, despite knowing deep down it wasn’t what I wanted.
My entire life I dreamed of getting married on the beach. At one point, I was like, “this is a once in a lifetime thing for me, why would I not do what I had always envisioned?” Long story short, I had the wedding of my dreams on the beach in Coronado and found another location for the reception. Certainly no regrets there!
If you could change one thing about how weddings are typically planned, what would it be?
We would encourage a shift towards more personalized and less formulaic planning, allowing couples to break away from traditional expectations and create a day that genuinely represents them.
VMG comment: Totally agree! It’s such a big experience and investment, why not make it yours!
Can you share a memorable moment or favorite wedding experience you’ve had?
One memorable moment was a couple making a grand entrance by water, arriving at our venue via boat as their guests cheered from the deck—a unique and unforgettable experience.
VMG comment: That is so fun! And again reflects the limitless customization options at this venue.
What do you think sets your business apart in the wedding industry?
Our combination of a stunning waterfront location, flexible vendor policies, and the ability to BYOB offers couples a unique blend of luxury and affordability that's hard to find elsewhere.
How can couples best get in touch with you, and what should they prepare for an initial consultation?
Couples can reach us at info@towerbeachclub.com or just visit our website at https://towerbeachclub.com as it's extremely comprehensive. For the initial consultation, having an estimated guest count, preferred dates, and a vision for your event will help us provide tailored information.
Is there anything else you’d like to share with couples?
At Tower Beach Club, we're committed to making your wedding day as seamless and memorable as possible. Our team is here to support you every step of the way, ensuring your celebration is everything you've dreamed of.
VMG comment: We’ve only had great experiences with the entire Tower Beach Club Team!
You have been extremely gracious and collaborative, supporting us from the very beginning which has had a tremendous impact for us as a business new to the San Diego wedding scene. We so appreciate your partnership and hope to continue working with you on many more events!
Why Couples Love This San Diego Venue
Tower Beach Club has quickly become the most popular venue we work at! The entire team is always very kind and a pleasure to work with.
One of the most remarkable aspects of this venue is the flexibility it offers. Here’s what sets Tower Beach Club apart:
With an open-vendor policy, couples have full control over catering, décor, and drinks (yes, you can BYOB!).
Thanks to the venue’s pro-personalization attitude, every wedding here is unique!
A beautiful venue with a seamless outdoor/indoor experience.
Ready to Book?
If Tower Beach Club sounds like your dream venue, you can reach out to them at info@towerbeachclub.com or visit their website at www.towerbeachclub.com. For your consultation, come prepared with an estimated guest count, preferred dates, and a vision for your event to make the most of your planning session.
A Huge Thank You
We have nothing but great things to say about the Tower Beach Club team. They’ve been incredibly gracious, collaborative, and supportive, making each event a success. We can’t wait to see more unforgettable weddings at this stunning venue!
Stay tuned for our next Vendor Spotlight, where we’ll introduce another fantastic wedding professional to help make your big day perfect.
Follow along for more trusted recommendations and inspiration!
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